Earlier this year, Shahid Afridi (yes the former captain of the national cricket team and part time clothing retailer) announced the launch of ladies clothing line. Earlier this month he launchedhis label Widyaan and now he is out with it.
Looks like the lable is not the only thing he is launching, he is also launching an ideology to go with it.
This leaves me with a lot of questions. Would Lala be providing the buyers with free matching niqabs to go with the clothes? Would real housewives of Karachi don the niqab with the designer clothing? Would Junaid Jamshed regret not using this idea for his own line? Would FAT approve and support this campaign?